Custom Web Apps & AI Workflow Systems
We build websites that capture leads + AI systems that qualify them, nurture them, and streamline your operations — so your team closes deals instead of chasing admin.
The problem
Your website generates interest but there's no system on the other side. Enquiries sit in an inbox. Response times stretch to days. By the time someone follows up, the prospect has moved on — or chosen a competitor who responded in minutes.
Your team spends hours each week on repetitive tasks: copy-pasting lead data, sending follow-up emails, updating CRM records, scheduling calls. None of that is high-value work — and it crowds out the time your people should spend closing.
Marketing generates leads. Sales can't find them. Ops doesn't know the status. Data lives in three different tools that don't talk to each other. Deals fall through the cracks — not because the lead wasn't good, but because the system wasn't built for it.
What we build
Each service works independently or as part of a full end-to-end engagement. No bundled packages — just what the problem requires.
01 — Web Apps
Custom websites built from the ground up to convert visitors into qualified enquiries. Every page, CTA, and form is designed around one goal: getting the right people to raise their hand.
02 — AI Systems
Automated pipelines that handle lead qualification, personalised follow-up, CRM updates, and internal routing — without your team lifting a finger. Built on AI so the system improves over time.
03 — Orchestration
Multiple AI agents working in concert — one qualifies, one researches the prospect, one writes personalised outreach, one updates the CRM. Coordinated intelligence that scales without headcount.
04 — End-to-End
Website + workflow built as a single integrated system. Leads captured, qualified, nurtured, and handed to your sales team fully warmed — with complete visibility at every stage. No data silos, no dropped balls.
Selected work
Workflow Demo · AI Lead Qualification
Watch how a form submission on a custom web application triggers an AI workflow that scores the lead, researches the prospect, drafts a personalised response, and routes the opportunity — all in under four minutes, without anyone touching a keyboard.
How We Build · End-to-End Pipeline
The goal of every Wumarc engagement is the same: a website that captures the right leads, and an AI workflow that handles everything from that point — so your team closes deals instead of managing process. Our portfolio shows how these systems are built and what they produce.
Built for SaaS companies, agencies, and service businesses
FAQ
We work primarily with SaaS companies, digital agencies, and professional service businesses where lead generation and operational efficiency directly impact revenue. If you're losing leads after form submission, spending hours on manual follow-up, or operating with disconnected marketing and sales tools — we're likely a strong fit.
An AI workflow system automates the work that happens after a lead comes in — qualifying prospects based on your criteria, sending personalised follow-up sequences, routing leads to the right team member, and updating your CRM. It replaces hours of manual work with a system that runs 24/7 and gets smarter over time.
Yes. Our strongest engagements are end-to-end: a lead-generation web application built to convert visitors into enquiries, connected to an AI workflow system that handles everything from that point forward. You get one integrated pipeline, not two disconnected tools. We can also build just one component if you already have the other in place.
Most web application projects are delivered in 4–8 weeks. AI workflow systems typically take 2–4 weeks to configure, test, and go live. Combined end-to-end projects are scoped individually. We'll give you a realistic timeline in the discovery call — no estimates that quietly become months-long overruns.
Yes. We design systems to integrate with the tools you already use — HubSpot, Salesforce, Pipedrive, Notion, Slack, and most major platforms. We're not here to rip and replace your stack. We're here to connect it and add intelligence on top. If you use something non-standard, tell us in the discovery call and we'll assess compatibility upfront.
We work with a focused set of clients at a time. If you're building something that matters, let's see if we're a fit.