Who we are
Most businesses generate interest — through ads, content, referrals, outreach. The gap isn't at the top of the funnel. It's in the system that takes someone from "curious" to "customer." That's what Wumarc was built to close.
Our story
Most businesses don't have a lead generation problem. They have a lead conversion problem. Interest is generated — then it lands in an inbox, sits for two days, gets a generic reply, and goes cold. The prospect chose someone else. Not because the offer was worse. Because the follow-up system was.
Wumarc was founded to fix that — not with advice, but with systems. Custom web applications that are built to convert from the first click. AI workflow systems that handle qualification and follow-up the moment a lead comes in. End-to-end pipelines that connect marketing, sales, and operations without the data silos that kill deals.
We work with a focused set of clients at a time. That's deliberate. A system built for your specific buyer journey, your CRM, your team's workflow — produces results that off-the-shelf automation tools never will.
How we think
We don't consult. We build. Every engagement ends with a running system — code, automations, integrations — that your team owns and operates. If we can't put something into production, we won't waste your time with a deck that describes it.
We don't build pretty websites. We build websites that convert. We don't build impressive-looking automations. We build workflows that move leads to customers. Every decision we make is evaluated against one question: does this increase conversion?
We don't rip out your existing stack. We connect it, automate it, and build intelligence on top of it. Your CRM, your email tool, your Slack — they stay. The manual work that ties them together gets replaced by systems that do it automatically.
The team
We run lean teams on each engagement. You always know who is building your system — and they're reachable throughout.
Background in full-stack web development and AI systems. Spent years watching well-funded companies lose leads to slow follow-up systems. Built Wumarc to solve the problem with code, not consulting advice.
Specialises in AI agent architecture and workflow automation. Built qualification and nurture systems for B2B SaaS companies processing thousands of leads per month. Focused on systems that actually get used by sales teams.
Front-end and back-end engineering with a conversion rate optimisation background. Brings both technical precision and commercial judgement to every web application build — the combination that actually moves conversion metrics.
We take on a focused number of engagements per quarter. If the timing works, let's talk about what you're building and where the gaps are.